Will Sun

Projects

Where I’m looking.

Areas of active interest — industries where a technology, a market or a supply chain is moving, and where the product and business development questions are worth working on.

AI Infrastructure

Compute, power and the components underneath

Research into AI infrastructure and data centre markets — where demand is concentrating, what it demands of power and thermal systems, and the resulting opportunities for electronic components.

  • Data Centres
  • Power Electronics
  • Components
  • Market Research

Low-Altitude Economy

Heavy-lift UAV and the European market

Industrial unmanned aviation as an emerging sector — vehicle classes, regulation, use cases and what European market entry for Chinese heavy-lift platforms would actually require.

  • Heavy-Lift UAV
  • Market Entry
  • Regulation
  • Europe

Wind Energy

Operations & maintenance, and what flies

Wind farm O&M as an application field — inspection and maintenance work that is expensive, repetitive or dangerous, and the unmanned systems being applied to it.

  • Wind O&M
  • Inspection
  • UAV
  • European Market

Electronics

Ceramic capacitors and the components business

The passive components market as a product management subject — ceramic capacitors and MLCC, automotive and industrial applications, portfolio dynamics and supply situation.

  • Ceramic Capacitors
  • MLCC
  • Automotive
  • Industrial

Europe–China Business

Technology transfer and market entry

The recurring problem of a technology that works in one market and has not yet found its way into another — validation, partnership structures, localisation and route to market.

  • Technology Transfer
  • Market Entry
  • Partnerships
  • Business Development

Forthcoming

More projects

This section will grow as individual projects become ready to describe in public. Detailed write-ups of the areas above are in preparation.

  • In progress

Note on content. These pages describe areas of professional and research interest only. They contain no client information, no employer internal data and no confidential material. Nothing here should be read as representing the views or plans of any current or former employer.

Related

MBA research.

One of these areas is developed in more depth as an MBA research project.

Research →