About
Will Sun
Global Product Management · Business Development
Who I am
I work where technical products meet real markets. Nearly two decades of that work has taken me through electronic components, water treatment technology and applied research — mostly in Germany, mostly with China on the other side of the table.
Today I lead global product marketing for an electronic components manufacturer, covering portfolio, product requirements and go-to-market for automotive and industrial applications.
What I do
Two halves of one loop: understanding what a market actually needs, and turning that into products, positioning and commercial strategy that a sales organisation can carry. Between those halves sits the part I find most interesting — the translation.
Concretely: portfolio and product strategy, customer and market requirements, design-in, pricing, go-to-market, strategic accounts, partnerships and market entry.
Where I work
Germany · Europe · China
Based in Germany, educated in China, the Netherlands and Germany, and working daily across the three.
Native Chinese, fluent German, business-fluent English. Long practice in the part of international business that is not language: expectations, decision-making, timing and what “agreed” means in each place.
Areas
Where the work happens.
Interests
What I am interested in.
Technology commercialisation, international market development, technology transfer, and Europe–China business opportunities.
In practice that means industries where a technology already exists somewhere and has not yet found its market somewhere else — and the work of closing that gap.