Will Sun

Global Product Management · Business Development

Germany · Europe · China

Technology. Markets. Connections.

About Me CV Projects LinkedIn Contact

Profile

Between technology and market.

Nearly two decades working across Germany, Europe and China at the intersection of electronic components, product strategy and international business development — translating technical capability into products, and products into markets.

Based in Germany. Experience spanning global product management, Europe–China business development, automotive and industrial electronics, technology transfer and international market entry.

Professional Focus

Three things I do.

Product

Global Product Management

Product portfolio, requirements and commercial strategy for electronic components — from market signal to launch.

Ceramic Capacitors
MLCC
Automotive Electronics
Industrial Electronics
Product Strategy
Design-in
Customer Requirements
Pricing & Commercial Strategy

Business

Business Development

Building the route to market between Europe and China — partners, channels and strategic accounts.

Europe–China Business Development
Strategic Accounts
Market Entry
Technology Transfer
Partnerships
Localization
Go-to-Market Strategy

Projects

Research & Exploration

Where I am looking next — adjacent industries where the same method applies.

AI Infrastructure
New Energy
Wind Energy
Low-Altitude Economy
Heavy-Lift UAV
Technology Transfer
MBA Research

See projects →

Working Languages

Chinese · German · English

Native Chinese, fluent German, business-fluent English — and long practice working across the differences between those three business cultures.

Get in touch

Open to conversations

Product strategy, market entry, Europe–China partnerships, or research collaboration.

Contact →